Regarding “Marketing Plugs” Frequently Seen In
Dr. Horowitz’s Articles and Websites
I am posting this notice in response to several loving supporters expressing their concerns that the frequent references made in my articles and websites to various books sold by Tetrahedron, LLC is a sales gimmick.
Indeed it is, but vital necessity as I will explain below.
First, this publishing company has never accepted any tax deductible contributions nor any grant monies. Every dollar we have received since 1978, we have earned by hard work and no handouts.
Furthermore, as a company, we tithe 10% of every dollar that comes in. Not after tax dollars like most companies who tithe, but 10% of gross revenue. This is because we feel this is the correct interpretation of the “first fruit” covenant with God. Besides this, may wife and I both do the same with every dollar that comes into our household. Beyond this every penny of profit gets put back into growing our product line for human awareness and service.
As humble servants of God, we are frequently judged by people of various religions to be “in it for the money.” This common misperception is simply a Freudian projection of the individual’s own economic issues and fears. Scripture counsels against such prejudice, and urges judgment only based on a critical assessment of the “fruits of one’s labor.”
Often people relay this prejudicial opinion without having followed my work for years. Most who issue condemnations haven’t my most recent works. If they had, they likely would not be thinking such ugly thoughts. In fact, as a company, and as a medical journalist, the sweet fruits and contributions we have made over the past decade have gained us tremendous support and appreciation from grassroots organizations and individuals around the world. Our efforts at helping to save one life at a time, wake one person up daily, have obviously brought much fruit. We often hear from parents, for instance, who thank us for saving the health and lives of their second and third children following the tragedy of having their firstborn die or become injured from “routine” vaccinations.
Some well-meaning critics contend we should be giving our books away for free since the information is God’s truth that should simply be heralded from the highest rooftops. We agree. Here’s the solution. Simply find us someone who is willing to tithe the money needed for us to continue to pay our bills while continuing to serve God and the public as we have been doing, and we will gladly give our books, audios, videos, and health products away for free. As a non-profit educational corporation, we would certainly be happy to have the financial pressures taken off of us in this way.
Moreover, other critics have said that they can’t understand why we charge anything for our publications since the public should be helping to spread this truth.
In fact, that is precisely why we feel the public should be reasonably charged for our products and services. People should recall my family’s sacrifice between 1993 and 1996 when I sold everything, including my daughter’s college fund, to support my research into Emerging Viruses: AIDS & Ebola-Nature, Accident or Intentional? (Tetrahedron, LLC, 1998; 1-888-508-4787) This cost us approximately $330,000 over that period. Where were our critics then? Thank God the book became a bestseller, and we got every penny back and more used to publish subsequent books and tapes.
All of these revenues have gone directly back into the company. This is what allows us to continue to publish our fine growing line of books, videos and audiotapes.
Some people say, “I’m not going to buy from you, or your website for a 10% discount, I’m going to Amazon.com to get a heavily discounted price.” These people never stop to realize by doing this you are literally undermining the entire independent publishing industry and small presses around the world. We simply cannot afford to sell our books at the highly discounted price Amazon or other large chain retailers get for our books. Why? Because we can’t afford to lose money like they have been doing for years in efforts to establish monopolies. Obviously, they are extraordinarily well funded. We are not. This aspect of the publishing business reflects the same old, same old, that has been going on in various industries in which global cartels have consistently worked to eliminate the “small guy.” By saving a few dollars at the large retailer’s expense, you are actually sticking a dagger into our hearts and those of every other small press or author who is trying to make a difference in the world.
Notice three paragraphs above the reference to my first, and thus far only, bestseller. As stated above, we have been accused of putting my book titles into every article that we issue as a “marketing ploy.” The fact is, marketing is only one objective here. These books contain the hard cold documents that distinguish my work from “foolish conspiracy theory.” Without these citations, this documented proof, we might as well give up trying to open people’s eyes.
I am not a marketing guru. And since money has never been my primary, or even secondary, focus for more than two decades of this company’s operation, I have been, perhaps, less than optimally successful in getting our important truths out to the public.
Having recently hired a “marketing guru” to lead our company, he has urged that we not only continue this practice, but expand it! His argument hinges on the fact that most Americans are simply used to this “high pressured” sales pitching, and that if we really want to inform the greatest number of people, as well as remain economically viable, we must do what the Messiah Yeshua did. That is, go to where the people hang out and speak their language.
In essence, we welcome supportive feedback and constructive criticism. But before you submit your concerns to us, make certain they are well considered, from all perspectives. Ideally, present us with solutions for the problems your raise. Otherwise, you will not be helping us, but simply dumping your mental/emotional baggage into our already swollen mailboxes, and wasting more of our precious time.
Sincerely yours in the Spirit of health by YahVah’s grace,
Leonard G. Horowitz, D.M.D., M.A., M.P.H.
President and Publisher
Courtesy of Dr. Leonard G. Horowitz
and Tetrahedron, LLC
206 North 4th Avenue, Suite 147
Sandpoint, Idaho 83864
Toll free order line: 888-508-4787;
Office telephone: 208-265-2575;